As a digital marketer, you understand the importance of having an effective website audit and leveraging the power of social media to reach your audience. You know that having an optimized website and great content is key to success. But, what about search engine optimization (SEO) for your website, landing page, and social media profiles? It’s no secret that SEO is an integral part of digital marketing. To increase website visibility in search engine results, optimizing your website and content is essential. This can be daunting if you’re unfamiliar with SEO strategies and tools. Fortunately, there is an array of powerful and user-friendly SEO tools available to help you improve your website’s performance and optimize your landing page and social media profiles.
In this blog post, we will discuss 5 must-have SEO and website audit tools for digital marketers to ace their landing page & social media in 2023. We will cover the best SEO tools available on the market, from website auditing to keyword tracking. We will also provide some tips on how to select the right tool for your digital marketing efforts.
After reading this blog post, you’ll have the know-how to create a winning SEO strategy for your website and maximize your reach on social media. So, get ready to take your SEO game to the next level!
SEO and Website Audit Tools
These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy.
1: Google Search Console
If you’re a digital marketer and you want to get your landing page up to snuff, you need some tools. And if you’re looking for SEO tools that you can use in 2023, Google Search Console is a must-have.
Google Search Console has many tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for. If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool.
Here are some examples of website elements Google Search Console will teach you about and help you optimize:
- Keywords: Learn about the keywords your web pages are currently ranking for.
- Crawl Errors: Identify any crawl errors that exist on your website.
- Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for your users.
- Google Index: See how many of your web pages are in Google’s Index.
2: Google Analytics
The free version of Google Analytics can be a great way to gain insight into your website’s SEO performance. This is especially true if you pair Google Analytics with Google Search Console, which will allow all of your website’s SEO data to be centrally located and compiled. You can then use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.
Other ways that you can use the free version of Google Analytics are:
- Filtering your referral traffic: Get rid of the traffic that has the potential of ruining SEO reports, such as fake traffic.
- Compare organic versus non-organic website traffic: Understand where your visitors are coming from and optimize those channels to increase traffic.
- Determine engagement metrics: Use Site Content Reports to determine engagement metrics on each web page, engagement for the directories and pages on your website, page exit metrics, as well as acquisition, behaviour, and conversion of landing pages.
- Review the Multi-Channel Report’s Assisted Conversions feature: Identity which of your channels led to the most conversions and the value they bring to your business.
3: SEMrush
SEMrush is a software tool that allows you to track and analyze your website’s performance. It also provides a plethora of resources, including the SEO Toolkit.
The SEO Toolkit is a dashboard that reports on your domain’s visibility and ranks over time as well as identifies which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more. You can also use the toolkit to:
- Build links: Analyze backlinks from other websites to your site.
- Identify keywords: Discover all keywords you need to successfully build an SEO strategy.
- See your competition’s strategies: Identify their PPC ads’ paid keywords or ad copy used in the PPC ads of your competition.
- Receive recommendations: See how you can increase your organic traffic by optimizing your content.
4: Ahrefs
Ahrefs is an advanced SEO tool that provides keyword, link, and ranking reports on your website. It helps you implement better content strategies based on the data it provides and make smarter decisions.
Some of Ahrefs’ main features are:
- Site Explorer: With this feature, you can easily track the performance of individual web pages on your website. This can be used to identify pages that need to be optimized and which pages are performing well.
- Content Explorer: This makes it easier to find helpful web pages that correspond to your desired keywords and topics. With this tool, you can make sure you’re getting the most out of your search engine. You can also see how many links these pages have received from other sites, as well as their MozRank score.
- Keywords Explorer: Monthly search volumes & click-through rates of keyphrases can be calculated with ease using AI writing assistants. This helps you gain insight into the viability of certain keywords and optimize your content accordingly. It also shows you where they rank on Google’s results page, which is often a good indicator of how they will perform in the future. This can be used to determine whether or not it’s worth spending time on optimizing these terms with paid ads or other efforts such as blogging aggressively about them (which will likely generate more organic traffic).
- Site Audit: Crawls specified verticals within your domain and reveals several technical issues at the page level – things like broken links or duplicate content problems could affect rankings negatively over time if left unchecked!
5: Moz Pro
Moz Pro is a suite of research tools that will help you identify SEO opportunities, track growth, build reports, and optimize your efforts.
Moz Pro subscription is a perfect solution for businesses that want to improve their search engine ranking. Moz offers an extensive range of tools at an affordable price, making it a great option for businesses. With its collection of research tools, users can easily identify techniques for search engine optimization (SEO), monitor their progress, prepare reports and maximize their efforts.
Moz also includes:
- Website crawler: This analysis tool is capable of examining up to 3,000 links from a provided URL.
- Email report: Your website has to be linked to the pages which are crawled and have the necessary data for them.
- Insight into various “crawl ability” factors: These include duplicate content and redirects that could be influencing your SEO performance